RAVE Electronics is a startup based in Pakistan specializing in audio electronics and gadgets. RAVE can be positioned as the ultimate choice for the people who seek premium audio products with durability. Focused on the latest and advanced technology along with superior sound quality, RAVE stands out from the competition in the domestic market
- Web Design & Development
- Search Engine Optimization (SEO)
- Social Media Marketing
- Social Media Advertising
- E-Commerce
Consumer Electronics – D2C
Objectives
Building a customized website & store providing seamless checkout experience for the user.Â
Developing a unique brand identity resonating with RAVE’s target audience.
Improving brand visibility through strategic search engine & social media marketing campaigns.
Effectively communicating the value proposition of the products.
Project Overview
RAVE, a startup based in Lahore, Pakistan was looking for a company to create a custom website and online store, plus help with the digital marketing for their company.Â
In response to RAVE’s objectives, Hawk Spire Digital designed & built a responsive WordPress website integrated with e-commerce functionality ensuring effortless browsing and purchasing user experiences across all platforms, including desktops, tablets, and mobile devices.
Furthermore, Hawk Spire Digital worked closely with RAVE to boost their online presence using a variety of methods. This included using specific strategies to improve their rankings on search engines and creating engaging social media campaigns to attract and retain RAVE’s audience.
Hawk Spire demonstrated a deep understanding of RAVE’s unique purpose and target audience. Even though they had to navigate a highly competitive market in Pakistan with limited marketing resources and a small product range, Hawk Spire skillfully designed a website that effectively showcased RAVE’s offerings with clarity and sophistication. At the same time, we took the initiative to create social media profiles for the startup, using refined branding strategies to connect with the desired audience.Â
Additionally, Hawk Spire implemented suitable SEO strategies to increase RAVE’s visibility among local consumers, improving their search engine rankings and expanding their market reach.
Hawk Spire offered the following solutions to meet RAVE’s objectives:
Search Engine Optimization Results
SEO Execution
Hawk Spire initiated a comprehensive plan to establish RAVE’s digital footprint. Our efforts began with the creation of their entire website, ensuring a sleek and user-friendly interface. By streamlining the navigation and checkout process, we facilitated an enhanced customer experience, making it effortless for them to discover and purchase products.
Simultaneously, we launched an aggressive SEO campaign, conducting extensive research on relevant keywords, analyzing competitors, and optimizing meta tags and image tags.
Additionally, we implemented canonical tags to assist search engine crawlers in identifying and indexing the correct products, resulting in improved site health and elevated website rankings. Our SEO Strategies involved the following:
- Keyword Research & Optimization
- Image Optimization
- Quality Content Creation
- Mobile-Responsiveness
- Meta Tags Optimization
- URL Structure Optimization
- Page speed optimization
- Internal Linking
- Core web vital optimization
- Schema Markup Implementation
Social Media Results
Social Media Execution
Recognizing the power of social media in boosting brand awareness, Hawk Spire created and optimized social media profiles for RAVE Electronics across the Meta platforms. Within the first month, RAVE already had 100+ followers on Instagram. In no time, our agency’s combined organic and paid social media efforts delivered notable results for our client. Our strategic approach to social media marketing allowed us to reach a wider audience and drive engagement, leading to an increase in website traffic and brand awareness.
- Engagements: +16.1K
- Page Visits: +1.8K
- Follows: +492
- Reactions: +1.7K
- Comments: +42
- Shares: +21
- Link Clicks: +4.4K
- Reach: +232K
- Messaging Conversations Started: +187
- Profile Visits: +11.8K
- Follows: +1K
- Reactions: +2.7K
- Comments: +422
- Impressions: +399K
- Link Clicks: +5.7K
- Reach: +399.3K
- Messaging Conversations: +460
The main objective of the social media campaigns was to enhance brand awareness and increase store traffic. To achieve this, Hawk Spire conducted a competitor analysis to identify the most successful content and determine the most effective way to target their audience.
The analysis revealed that there was a significant number of post-millennials who were quite interested in audio electronics. These individuals were primarily college and university students who had a strong passion for music & mobile gaming. It was also observed that they were more active and reachable on Instagram compared to Facebook, where the majority of millennials were more prevalent but less interested.
Once enough data had been gathered, a strategy was devised. This strategy included forming paid partnerships with Instagram content creators, offering frequent discounts to customers, and making use of various social media features such as Instagram stories, highlights, guides, and reels. These features were designed to increase engagement with the audience and also incorporated conversions-based paid advertising. This strategy delivered the following results throughout a period of 16 months:
- Average Unique CTR: +2.02%
- Video Plays: +230.3K
- Engagement Rate: +1,115%
- Reach: +520K
- Messaging Conversations: +541
- Landing Page Views: +5.10K
- Unique Link Clicks: +9.1K
- Unique Impressions: +187
- Impressions: +53.2K
- Clicks: +1.9K
- Conversions: +976
- Average CTR: +3.60%